Some mobile games may use the image of a popular character for immediate recognition. For example, a fintech app may prioritize a design that indicates a safe and secure experience, while mobile games are more likely to prioritize the entertainment on offer. Your application’s icon design must represent your brand values.

App Store developer guidelines for app icons.

Its purpose within the app store is to encourage the user to install your app.Ĭheck out the following links to see platform-specific guidelines for app icons: When appearing in the app store, the icon must be sized appropriately, catch the user’s attention and be as memorable as possible. Your icon can be shown in search results, on featured pages, and in charts, category pages, personalized recommendations, and other discovery channels. App icons in the app storeĪ user can come across your app in the app stores by several methods. However, as you’ll learn in the next two sections, your app icon serves multiple purposes, each of which must be taken into consideration.

When done well, an elevated app icon can increase conversion. It provides the first impression of your brand and serves to build brand awareness. An app icon is typically the first thing someone sees when they encounter your app.

Phone app icon